Morris Motor Company was started in the 1920s and established a reputation for reliable family cars. In the 1950s, Morris merged with its old rival Austin to form British Motor Corp. Economic factors in the UK in the mid-1950s made the creation of “a proper miniature car” a priority, and BMC assigned a small team of designers to the task.
This model, the APB (All-Purpose Bicycle), was designed to bring the Moulton line to a larger market achieved by using off-the-shelf components rather than the custom tires, wheels, and inner tubes found on the original Moultons.
In 1926, Max Williams-Mourlot created “Mourlot & Cie” to manufacture small cyclecars. The company was established in Billancourt, France with hopes to fill the gap between the simplicity of a motorcycle and the size and complexity of a larger automobile.