At 125.8 inches in length and 1,410 pounds, the Today was Honda’s first “kei” class passenger car since the Honda Life was discontinued ten years prior. Although it only offers 31 horsepower, the light weight and small size made it popular with many Japanese urban dwellers.
During the 1970s light, rugged utility cars were very popular with the public in Europe. Vehicles in this category included the Volkswagen Thing, the Citroën Méhari, the Mini Moke, and this model, the Honda Vamos.
Honda was becoming increasingly well-known in the USA for its line of fun and reliable motorcycles in the 1950s. The N600 was the first sedan Honda sold in the United States in 1967. The same car with a smaller 360cc engine satisfied Japan’s Kei (light automobile) class, and was popular there.