The history of Steyr dates back to 1820 with the manufacturing of sporting and military rifles. The concentric circle of the Steyr badge represents a target. The terms of the Versailles Treaty after the first World War took away all Steyr’s business except for bicycles.
Operating in Austin, Texas, in the late 1970s and early 1980s, Jet Industries was known primarily for the conversion of a variety of vehicles to electric power, which were then marketed under their own name with new model names.
Hardware store tycoon and automotive entrepreneur Malcolm Bricklin had grand plans of importing a large number of Subaru 360s to the U.S. Although he was successful at importing about 6,000 cars, he was not able to sell many of them and had lots full of new cars sitting around.