Daily vehicle demonstrations at 11am, FREE with admission!
Please note that the cars or exhibit items shown in this database are part of our collection but may not be on display when you visit.
The Saab 96 was presented at a Stockholm press conference on February 17, 1960. It was well received and proved popular. The 96 was not completely new–you will notice the front was relatively unchanged from its predecessor the 93. This model, the 96v4, received a new 4-stroke, 4 cylinder engine for the 1967 model year. The rear was extensively redesigned to incorporate a larger rear window, wider back seat, larger trunk, new fuel tank, and larger rear lights. An instant success, the 96v4 helped Saab to a 41% increase in sales in 1967, a year that overall car sales fell almost 10% in Sweden.