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At the outset of World War II, as American automobile factories were switching from making cars to making tanks, planes, jeeps, and munitions, a few independent car companies remained in production. When the Carter Town Shopper was introduced in 1942, it was marketed mainly to women as a low-cost, two-seater errand runner, a car that could ease the burden of home life while the husband was overseas. As gasoline was heavily rationed for the war effort, the Town Shopper’s 12hp, one-cylinder, four-stroke engine achieved around 45 miles per gallon, making it even more attractive to buyers.
Manufacturer: Carter Motor Corporation
Country of Origin: United States
Drivetrain Configuration: Front engine, rear wheel drive
Engine: One-cylinder, four-stroke, air-cooled, 12HP
Transmission: Centrifugal clutch
Top Speed: 45 MPH
Years of Production: 1942-43
Number Produced: Very few
Original Cost: $595