On Display Now Through April 20, 2020
No one approaches automotive engineering and design quite like the French, and of all the French car makers, none has been more innovative or visionary over the last 100 years than Citroën.
André Citroën, the company’s namesake and founder, sought to mobilize the French people like never before. Inspired by the American model of mass-production, Citroën leapt from a start-up to becoming the largest car manufacturer in Europe in under 10 years.
Citroën was a keen marketer as well. From 1925 to 1934, Citroën rented three sides of the Eiffel Tower, and had the Citroën brand name illuminated across it using 250,000 lightbulbs. It was the tallest billboard in the world at the time. From toy cars to Citroën logos on road signs to trans-continental expeditions in Citroën cars, André Citroën wanted his brand to “go viral”, nearly a century before that phrase came into use.
Citroën is also known for its technological innovations. From the Traction Avant to the humble-yet-brilliant 2CV to the revolutionary DS/ID, Citroën engineers such as Pierre Boulanger and André Lefèbvre were decades ahead of their time. Their ideas are still seen in car design to this day.
Lane Motor Museum is proud to highlight some of the most significant Citroën models from the last 100 years. Founder Jeff Lane has always been interested in the “technically significant” and the “uniquely different”, and Citroën arguably represents those ideals more than any other car company.